When lead magnets bring downloads but not clients...
You're getting opt-ins, but few sales conversations.You've implemented recommended follow-up sequences and offers—yet most prospects still don't take the next step.
Imagine what it would be like to sit down and write so your prospects have the "Aha" moments and say, "How'd they know that about me?”
The difference is one is problem-based marketing versus symptom-based marketing.With problem-based marketing, people explain vague problems in hopes that their audience can identify with them.Unfortunately, this approach leaves prospects surrounded by general pain points they can't specifically connect with.Symptom-based marketing speaks directly to what your prospects are seeing, feeling, and touching on a daily basis.It creates a clear bridge to where their specific symptoms are understood and addressed.
The Powerful Contrast
It's the difference between:
"Need to lose weight" (vague problem)
versus
"My button broke off when I tried to get into my skinny jeans" (specific symptom)
Have you tried:
*Following the latest copywriting formulas that promised engagement but left you with even fewer comments than before?*Spending money on courses that teach "proven" templates only to find they work for everyone except you?
That's because when business owners and copywriters follow general advice, they get general results.But when they speak to specific symptoms their prospects are experiencing right now, they create an immediate connection.Their prospects feels understood. They feel seen.
Imagine crafting messages that address:*What your prospects can physically point to in their daily experience
*The real identity concerns keeping them up at night
*The exact frustrations they feel when current solutions fail them
*The emotional and financial toll of staying stuck where they areWhen you nail these elements in your marketing, you transform from just another voice in the noise to the one person who truly "gets it."
Your prospects stop scrolling. They lean in. They engage.
And the best part? This approach works across all platforms - emails, social posts, ads, and sales pages.To discover more symptoms and how to use them in your business, go here to get Audio 1 of the Symptom to Sale Method for free.